Customer Driven Growth

Partnering to develop actionable strategic plans for growth

A flexible, client-centric approach to growth planning

Our growth practice brings deep expertise in working with organisations to unlock and sustain profitable revenue growth. As our clients aim to place the customer at the centre of their business, our proven methodology, Return on Customer First (ROCF™) provides a systematic approach to designing and delivering a transformative growth program anchored on winning and sustaining customer preference.

The interaction between customer decision making behaviour and brand influence is our focus – the most critical point of business impact.

Growth program design and delivery are focused on profitably winning customer preference and spend on our client’s brands. This focus on Customer first to grow revenues profitably, provides a programmatic way to deliver a simpler, more energised and effective organisation, focused on winning and sustaining customer preference.

Growth is driven via four key platforms

1. Growth Opportunity Identification

• A future view of growth; organic and inorganic​
• A market/evidence-based approach to guide decision making​
• Prioritising segments with the greatest growth potential​
• Ranking best fit options for growth

2. Developing winning brand propositions

• A deep understanding of the drivers of customer preference​
• Brand health assessment; economics and key performance drivers​
• Right brand positioning/architecture ​
• Brand management alignment with company purpose

3. Aligning organisational intent to deliver growth

• Designing and delivering a ‘Customer First’ program of action to realise growth​
• Developing a whole of organisation approach to deliver on the customer proposition

4. Embedding “Customer First” capabilities

• Self sustaining the desired customer driven culture with embedded skills and support​
• Data strategy and operating model development

We invite you to reach out to our experts in growth strategy to discuss how we might support you in your growth challenges.