The University of Melbourne’s BCom students Crack the Case!

Our BCom Case Competition wrap up

SPP was proud to again to be the Principal Sponsor of the BCom Case Competition, the premier student-led undergraduate competition run within the University of Melbourne’s Faculty of Business & Economics.

This year the competition attracted more than 100 teams of four students who devised and presented their innovative solutions to real business problems under the guidance of our SPP consultants. The first round case saw teams develop strategies to help an iconic Australian retailer respond to the market entry of Amazon.  Nine teams progressed through to finals round where they had a weekend to develop a strategy for new sustainable revenue streams to support the operational costs and growth of the breakout AFLW competition.

The competition is a great opportunity for students to apply their academic and extra-curricular learning to real-world business problems, and also to network with seasoned corporate professionals. Students are invited to an SPP-facilitated workshop where they are given insights into consulting methods and frameworks, and gain real insight into a career in consulting with the chance to chat with our consulting team throughout.

SPP Senior Associate Khai Ng was part of the workshop team. He says, “The BCom ‘Crack the Case’ workshop was a fantastic experience overall. A highlight for me was how engaged these participants were, which made my role much more enjoyable and rewarding.”

Partner David Mackay, who presented the award to the winning team, adds – “We were as impressed as ever with the insights the students presented, but not surprised – we have a number of BCom Case Competition Alumni now working here at SPP.

"For us, the competition represents an opportunity to engage with bright minds and future leaders; to converse with students on the ‘everyday’ of our consulting work; and, to demonstrate the importance of pragmatic solutions-driven outcomes for client projects. As the practice lead for Sports, Media & Entertainment introducing the students to real-world challenges of sporting businesses, such as those faced by the AFLW, was particularly enjoyable.”

A big thank you to our SPP workshop facilitators and judges including Senior Associates, Consultants and Partners, who each attended various events as part of the competition. Our team included David Mackay, Tim Morris, Craig Lofts, Yixin Li, Holly Briffa, Khai Ng, Liz Graham and Clara Yates.

Congratulations to all the competition participants and also to the student organising committee for their work to make sure the event was a successful!


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