Redux | Data-driven customer relationships in FSi

ARTICLE SUMMARY

Deep customer insight is a highly valued destination in financial services including banking, superannuation and insurance.

Ultimately, it drives greater service, loyalty, and shareholder returns.

Building a deeper and more insightful customer relationship, based on data, is more feasible than ever before.

This article explores the 3 P's that we think you need to consider in developing data-driven relationships.

Positioning - start with a plan of attack, and a distinct focus

People - govern for the long haul

Practicality - stay nimble and small.

Contact our practice lead for more information