INSIGHTS AND DATA DRIVEN SOLUTIONS
As technology has advanced, huge amounts of data has become available and the cost of storing and processing that data has become more affordable.
This presents an unprecedented opportunity to capitalise on insights from data analysis. Most high performing organisations invest in data analysis to generate insights which underpin evidence based decision making.
SPP, together with our data analytics partner Zetaris, can help clients solve critical problems and unlock hidden value in both private and open source data which informs decisions on a number of areas including:
- Customer needs analysis and segmentation
- Business planning
- Competitor analysis
- Product development
- Pricing optimisation
Unlike many traditional approaches, the SPP approach to data analytics is not constrained to structured internal data. SPP can incorporate unstructured data, such as emails, website traffic, social media activity and contact centre conversations and structured data from both inside and outside the organisation.