INSIGHTS
AND
INNOVATIONS

SPORTS, MEDIA AND ENTERTAINMENT

Strong capabilities off-field and off-stage are essential for sustaining this success. Successful sport, media and entertainment businesses require the management of diverse challenges in order to deliver a first class entertainment experience for a highly passionate and discerning audience.

SPP has worked with organisations on a diverse range of Sports, Media and Entertainment projects to deliver sustainable success.

Sports Business & Integrity Award – David Mackay

Congratulations to SPP’s David Mackay who received ‘Most Outstanding Postgraduate Student Award’ for Victoria University’s Master of Sport Business & Integrity programme. With the pressures and complexity of contemporary sport management globally, having David lead our Sports, Media and Entertainment practice continues to deliver strategic commercial results for our clients from small and large sporting organisations.

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Pokemon GO’s race to catch us all!

In less than a week since its release, Pokémon GO has taken the gaming, and indeed the non-gaming world, by storm. So, what’s driving all this hype? Let’s take a look at some key aspects of the Pokémon GO experience to understand the phenomenon.

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Securing the Future of Sports Teams

The off-field competition between sports teams and leagues can be as fierce as it is on field. Managers and administrators battle to secure the best talent, highest profits, largest memberships and biggest media campaigns. Meanwhile, mechanisms such as competitive balance seek to even out the playing field and ensure every team has the chance to succeed and thrive in the competition.

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Globalising Australian Sport

Australia is one of the most saturated professional sports markets in the world. With increasing pressure on Australian sporting organisations to grow revenue, international expansion presents a potentially attractive proposition.
Whether they realise it or not, Australian sports are already competing in a global landscape. Most sports played in Australia are played internationally and are therefore already a part of a global competition for talent, audience and sponsorship.

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What is your game plan?

Sport and recreation industries generated $12.8 billion in income and employed around 134,000 Australians in 2011-12, according to the Australian Bureau of Statistics. Globally, industry revenues are forecast to be US$145bn in 2015. The industry comprises a wide variety of businesses, including national sporting organisations, sporting leagues, professional sports people, manufacturers and distributors of sporting equipment,…

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