Surviving stronger superannuation

A strategy to help superannuation funds negotiate the challenges ahead

ARTICLE SUMMARY

The Superannuation reforms force a number of questions for not-for-profit funds. How do you strengthen your market position to survive Stronger Super? What are your growth options to stay in the game?

Those who don’t take action could be risking a forced merger and all the consequences for their brand, unique service proposition, and stakeholder relationships that this can bring.

This article outlines SPP’s thinking on these strategic questions, including the funds most likely to survive and prosper versus those which will need to consider merging to survive.

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